Omprakash Pandey

I'm Designer

About

I believe great design isn't just about how it looks
It's about how it works, how it feels, and how it solves the right problems for real people.

Hi, I’m a UX Strategist and Business Thinker with 18+ years of experience designing user-centric B2B and B2C solutions that drive measurable business outcomes. I've had the privilege of working with top-tier clients like HSBC, Barclays, Samsung, Standard Chartered, and TIAA — delivering intuitive digital experiences that truly connect with users.

I wear multiple hats — from leading multidisciplinary design teams to collaborating with senior leadership on vision, product strategy, and budget planning. At HSBC, I started as a UX Architect and grew into a strategic role shaping both design and product development teams.

My strength lies in blending human-centered design with strategic thinking. Whether it’s user research, contextual enquiry, rapid prototyping, or usability testing, I bring depth and detail to every stage of the process. I’m equally at home aligning OKRs, coaching teams, and helping products meet both user needs and business goals.

My passion for lifelong learning led me to complete an Advanced Strategic Management program from IIM Kozhikode.

Resume

Experienced Design Manager with over 18 years of expertise in user experience (UX) strategy, digital product development, and design leadership. Proven ability to lead high-performing UX teams, optimize design processes, and drive customer-centric solutions. Adept at design thinking, rapid prototyping, and cross-functional collaboration to deliver intuitive and engaging digital experiences. Strong technical foundation with expertise in Figma, Adobe Suite, Mural, HTML, and CSS.

Core Competencies

UX Team Leadership & Development – Managing and mentoring UX designers to enhance skills and deliver impact.
Product & Service Experience Strategy – Leading design initiatives for complex transactional business models.
User-Centered Design – Implementing human-centered design principles to create innovative, intuitive solutions.
Cross-Functional Collaboration – Partnering with business, technology, and operations to align UX with strategic goals.
Design Thinking & Rapid Prototyping – Expert in wireframing, prototyping, and iterative UX refinement.
UX Process Optimization – Identifying gaps in design workflows and recommending holistic solutions.
Stakeholder Management – Ensuring alignment between UX strategy, business objectives, and customer needs.

Skills

Design Tools: Figma, Adobe Creative Suite, Mural, Sketch, Axure RP
Prototyping & Research:Wireframing, Rapid Prototyping, User Testing, Contextual Inquiry, Affinity Mapping,Journey Mapping, Persona Development, Information Architecture
Front-End Development: HTML, CSS, Responsive Design
UX Strategy & Leadership: Cross-Functional Collaboration, Stakeholder Engagement
Agile & Design Thinking: UX Process Optimization, User-Centered Design
Performance Coaching, Conflict Resolution, Leadership in Remote & Hybrid Teams
Business & Strategic Thinking: Business Model Canvas, Scenario Analysis, VRIN Analysis, Value Chain Mapping, Strategic Planning
Usability Testing & Evaluation:Heuristic Evaluation, A/B Testing, Remote Usability Testing, Moderated & Unmoderated Testing, Task Analysis, User Interviews, Feedback Synthesis, Usability Metrics & Reporting

Professional Summary

Optimized end-to-end service experiences to ensure seamless interactions across all touchpoints
Deep expertise in Human-Centred Design, HCI, and UX Management.
Design Thinking & Prototyping – Leading workshops, design sprints, and iterative prototyping to validate service innovations.
Stakeholder Collaboration – Engaging business units, and cross-functional teams to drive service enhancements.
Operational Efficiency & Business Process Optimization – Identifying pain points, inefficiencies, and redesigning processes for improved outcomes.
Leveraged Generative AI for research analysis, providing deeper insights and accurate predictions, enhancing design and product development.
Proficient in User Research, Contextual Inquiry, Affinity Diagramming, Prototyping, Heuristic evaluation, A/B Testing and Usability Testing as a UX Designer.
Hands-on experience managing the RFP process, crafting proposals, and delivering impactful POCs, leading to successful project wins.

Accomplishments

Graphic Design to User Research Transition: Initially hired for graphic design, transitioned to performing user research, aligning the role more closely with organizational needs and personal skills.
Advanced Strategy Management Education: Completed a one-year Executive Master's program in Advanced Strategy Management from IIM Kozhikode in February 2024.
Extensive experience designing compelling, user-centred interfaces for finance, e-commerce, and technology sectors, catering to clients such as Barclays, Samsung, and Standard Chartered.

Bachelor of Commerce

2001 - 2004

RTM, Nagpur University, India

Education

Advance Strategy Management

2023 - 2024

Indian Institute of Management, Kozhikode, India

Bachelor of Commerce

2001 - 2004

RTM, Nagpur University, India

Training & Certification

Human-Centered Design

License Number 1906-841039

NovoEd - IDEO

Human-Computer Interaction

License Number 12863

IDF - IxDF Course

UX Management - Strategy & Tactics

License Number 12863

IDF - IxDF Course

Digital Transformation

License Number - LNWY7VFFNCXP

University of Virginia

CUA Certified Usability Analyst

HFI- Human Factor International

Design for the 21st Century with Don Norman

License Number 12863

IDF - IxDF Course

Professional Experience

Design Manager & Strategist

Sep 2024 - Present

Pune, India

Leading UX team operations, talent development, and strategic design initiatives for enterprise digital products.
Overseeing end-to-end product design, ensuring seamless user experiences across complex transactional workflows.
Partnering with business stakeholders to align design priorities with organizational goals.
Driving UX process improvements, identifying gaps, and implementing best practices

Lead User Experience Designer/Researcher

May 2020 - Aug 2024

Pune, India

Managed enterprise UX design, ensuring scalable and user-friendly digital services.
Led design sprints, rapid prototyping, and usability testing to optimize user experiences.
Collaborated with engineering teams to ensure seamless design-to-development handoff using HTML & CSS.

Lead Product Owner & UX Strategist

June 2017 - April 2020

Mumbai, India

Developed customer-centric UX solutions for digital insurance platforms.
Defined and managed CX product roadmap, launching new customer engagement features and automation tools.
Spearheaded AI-driven solutions, enhancing chatbot capabilities and self-service options.
Created wireframes, high-fidelity prototypes, and design system guidelines to streamline design execution.
Led cross-functional teams, collaborating with data science, engineering, and design teams to optimize user journeys.

Sr. User Experience Designer

Jan 2016 - May 2017

Mumbai-Pune, India

Transformed complex workflows into intuitive user experiences, optimizing operational efficiency.
Conducted UX research & stakeholder interviews, leading to data-driven design decisions.

UX Consultant

Jan 2014 - Dec 2015

Mumbai-Pune, India

Drove the design of hybrid apps and navigation systems, applying UX principles to improve user interactions and overall design quality.
Redesigned navigation for various RFPs, creating comprehensive conceptual models that met client requirements.
Conducted UX research & stakeholder interviews, leading to data-driven design decisions.
Developed low and high-fidelity wireframes and interactive prototypes using Axure and iRise, facilitating effective client feedback and iteration
Facilitated empathy mapping and ideation workshop for Barclays' omnichannel project.
Built and led the team from project initiation to product delivery, starting from ideation.

Usability & UX Consultant, Web Designer

Jan 2006 - Dec 2013

Nagpur-Mirzapur-Mumbai-Pune, India

Designed and developed user-friendly web interfaces, leveraging various design tools to deliver effective and visually appealing solutions.
Employed the latest technologies and design practices to create compelling web experiences, driving user engagement and satisfaction.
CProvided high-level UX consultancy, utilizing Lean and Agile methodologies to drive design improvements and ensure project success.
Designed navigation flows, profiles, and information architectures that enhanced usability and user experience.
Supervised day-to-day design operations and outsourced design teams, maintaining design integrity and adherence to requirements

Portfolio

A versatile UX strategist with 18+ years of experience, Omprakash Pandey blends design thinking, business strategy, and digital transformation to craft impactful B2B/B2C user experiences for global brands like HSBC, Barclays, and Samsung. His portfolio highlights leadership in product innovation, usability testing, and strategic UX solutions that drive business outcomes..

Campus Business Analysis & Strategic Suggestion

My Role: Business Analyst & Strategy Consultant

Responsibilities: Market & Segment Analysis, Financial Analysis, SWOT, PESTEL, VRIN, Porter’s 5 Forces, Survey Design & Data Analysis, Strategic Roadmap Definition, Go-to-Market Recommendations

One Stop Shop - HSBC Internal Platform

My Role: UX/Product Strategist & Team Lead

Responsibilities: Product Visioning, Platform Ecosystem Design, Self-service Experience Design, Business Canvas Creation, OKR Mapping, Service Catalogue Structuring, User Research, Usability Testing

Barclays - India Wealth Investment App

My Role: UX Lead & Team Mentor

Responsibilities: HNI Persona Research, Advisor Workflow Design, Data Visualization, Team Task Delegation, UCD Implementation, Compliance-focused Design

HSBC - DevOps Onboarding Tool

My Role: UX Lead & Stakeholder Collaborator

Responsibilities: DevOps Workflow Mapping, Platform Architecture Understanding, Wireframing & UI Design, Process Automation UX, Design Validation Sessions

On Demand Insurance - Pay As You Go

My Role: UX Lead & Product Strategist

Responsibilities: Conceptualization, Customer Journey Mapping, Mobile App UX Design, Use Case Definition, Prototype Design, Business Alignment

Personalized Gifting – AI-Enabled Mobile App

My Role: UX Lead & Product Strategist

Responsibilities: UX Strategy & Research, Stakeholder Workshops, JAD (Joint Application Design) Facilitation, Wireframing & Prototyping, UI Design & Iteration, Developer Collaboration & Design Handoff, AI-enabled Feature Ideation, Persona & Journey Mapping

Testimonials

OM Worked as Sr. UI/Web Manager. Highly creative UI/web person, Enthusiastic and positive attitude, Strong Work Ethic, Honest with Integrity, Punctual, Flexible and Adaptable, Think outside the box, Initiative and Motivated.

Vijay Pandey

Group Director - Obeetee

The ability to think on multiple levels and be able to build an experience across them is what makes Omi stand out of the crowd. He understands the complexities of each role and then simplify it to device an experience that can truly delight the user. It was a pleasure working with him and I wish him all the very best for all his endeavours ahead.

Richie Chakre

Sr. Manager - TCS

I worked with Om when building a new technology platform and his UI design skills were really awesome. He also has the required design thinking expertise to better connect with customers. His designs really benefited from it. Great skills, great colleague.

Ricardo Tome

Lead Product Manager - HSBC

I have known OM for close to 4 years now and have closely worked with him since he joined HSBC in 2020. He joined my team as a design champion. OM brings years of experience and expertise in creating intuitive user journeys and interfaces. His passion and focus for creating better user experiences, rather than just aesthetically pleasing interfaces, is really appreciable. He is a serial learner and likes to grasp new concepts and tools, which gives him an edge in bringing fresh perspectives to team discussions. Apart from work, he is extremely friendly and light-hearted. This quality brings life to the team. I really enjoyed working with him, and if you get an opportunity to work with OM, I would highly recommend having him onboard.

Satbeer Khanuja

AI Product Development Director - GRC Mate AI

It was a privilege to connect with Omprakash, whose expertise as a senior design strategist is truly remarkable. During our conversation, I was deeply impressed by his profound understanding of design strategy and his thoughtful approach to addressing complex challenges. His insights were invaluable, and his ability to distill intricate concepts into clear, actionable advice left a lasting impression.
Omprakash’s extensive experience and strategic thinking are evident in the clarity and depth of his guidance. I have great respect for his work and the impact he has had in the field of design strategy. It is clear that he is a leading figure in this domain, and I am grateful for the opportunity to have benefited from his wisdom.
I hold Omprakash in the highest regard and wish him continued success in all his endeavours.

Piyush Kumar

CEO

Om was a critical player in our HSBC Product Management Practice team where he drove the design of our new product catalogue from scratch. His customer focussed design thinking allowed him to innovate easy-to-navigate solutions fast. His eye for graphic design is pin sharp and he is a great team player. I recommend Om in a heartbeat to any recruiter.

Kirsty Eyre

Product Practice Lead - HSBC

Contact

Got a challenge in mind?
Let’s grab a coffee and chat. Bring your problem — I’ll bring the perspective. Together, we’ll find a solution that works.

Address

C-1006, K-Ville, Ravet, Pune, Maharashtra, Indi- 412101

Call Me

+91 997 030 4542

Email Us

omi.omprakash@gmail.com