Campus Business Analysis & Strategic Suggestion

Campus Activewear Busniess Strategy Planning

The Campus Activewear Strategy Research was a deep-dive business analysis project aimed at identifying opportunities and gaps in the brand’s current market strategy. As part of my Advanced Strategy Management course, I conducted a comprehensive evaluation using models like Business Canvas, SWOT, PESTEL, VRIN, Porter's 5 Forces, and Scenario Analysis. The objective was to assess Campus's positioning in India’s competitive footwear market and uncover new growth opportunities.

My role involved business research, competitor benchmarking, financial analysis, and consumer insights derived from an online survey. The study highlighted key limitations such as weak presence in premium segments, underdeveloped women’s category, and limited west-region reach. I proposed actionable strategies including product diversification, improved digital experience, and investment in brand partnerships.

A significant takeaway was how data-driven design thinking and strategic foresight can uncover new possibilities even for established brands. The insights were translated into a roadmap to boost revenue, enhance brand perception, and expand reach through innovation and targeted interventions.

ROI

• Identified untapped ₹2000+ footwear market and women's segment expansion
• Proposed diversification strategy that could add 5–7% to total revenue
• Enhanced investor insights, leading to sharper business communication post-IPO
• Offered roadmap for margin recovery and operational efficiency