HSBC - One Stop Shop for Products Inside the Organization

One Stop Shop for Product inside Organization

One Stop Shop for Products Inside the Organization was a strategic initiative aimed at simplifying how internal users discover, request, and engage with digital products and services across the enterprise. As organizations grow, the number of internal tools and service offerings increases—often leading to scattered access points, inconsistent information, and frustrating user journeys. This project was envisioned to create a unified, self-service platform that centralizes all available tools while enhancing visibility, governance, and experience.

I played a key role in defining the product vision, designing the user experience, and facilitating stakeholder alignment across product owners, developers, and operations teams. Through a user-centered design approach, I conducted stakeholder workshops, contextual inquiries, and usability testing to understand pain points and streamline workflows. The solution was designed with modular components including service catalogues, personalized dashboards, access controls, analytics, and feedback loops for continuous improvement.

A major highlight was the integration of a Business Canvas Model to map out value propositions, key activities, channels, and revenue structures—bringing clarity to the platform’s strategic fit within the organization. I also collaborated closely with cross-functional teams to ensure the platform aligned with OKRs and enhanced team collaboration and transparency. Visual storytelling, journey mapping, and an agile mindset helped us iterate rapidly and launch a scalable solution.

This One Stop Shop not only improved service discoverability and reduced redundant requests but also strengthened the connection between internal users and product/service owners. The result was a more efficient, intuitive ecosystem that empowered teams to focus less on “how to find” and more on “what to do”—fostering productivity, engagement, and strategic alignment across the organization.

ROI

  • Reduced service discovery and request time by up to 60%
  • Increased internal tool adoption through better visibility and user experience
  • Enabled strategic alignment with centralized OKR tracking and feedback integration
  • Lowered support and maintenance overhead through intuitive, self-serve functionality

Project information

  • Category Web Application
  • Client HSBC
  • My Role Design Strategy, User Research, Usability Testing, Product Management 
  • Contact me for more details